Client
The University of West London Students’ Union

Brief
The team at the Students’ Union wanted a redesign for their poster campaign. The posters feature real students and it was key that they conveyed movement, vibrancy and warmth. 

Approach
We worked with UWL brand guidelines, and incorporated eye-catching new motifs and a vibrant interpretation of the font. The design ensured adaptability for use beyond posters to social media, billboards and banners.

Outcome
The new campaign was rolled out across campus and on social media to increase visibility for the Students’ Union. It generated positive online engagement.