Client
Enterprise Division, Imperial College London

Brief
Our client wanted a full rebrand to increase awareness and engagement in a competitive market.They wanted a visually striking and flexible new visual and verbal identity, alongside a set of assets that could be rolled out across print and digital media.

Approach
We presented the client with three visual and verbal routes. The chosen route was further developed and stress-tested across a range of executions. A full set of brand guidelines is now in use, and the new brand has been rolled out across the Division.

Outcome
The result is a scalable, unified identity that enhances Imperial's commercial presence and makes engagement simpler, clearer and more compelling.