Client
Communications Division, Imperial College London

Brief
Sustainable Imperial brings together all of the university’s sustainability initiatives. To support the launch of the new Sustainable Imperial strategy, we were briefed to create a bold, inspiring campaign that makes sustainability feel personal and actionable.

The goal was to connect big institutional ambitions to everyday actions – whether in research, teaching or campus life. We designed a flexible creative concept that unifies the community, builds confidence and encourages action across digital and physical spaces.

Approach
Following meetings with key stakeholders across the university, we created five distinct visual routes. Three were taken forward for further development, before one clear route was selected to fully develop for the campaign.

The brief for this chosen route stressed the need for the campaign to broaden understanding and drive engagement across the whole community, from president to students.

To achieve this, our concept is driven by a strong tagline with an integral visual device. ‘Our sustainable future’ combines community, sustainability and longevity in one campaign message. And this message is built around ‘us’ – a bold visual device that galvanises and unifies.

Bringing this concept to life, the polaroid aesthetic creates further community engagement and ownership of the campaign. It is personal and fun. It cultivates inclusivity across audiences, breaking down hierarchical barriers and inviting everyone to get involved.

To support this rollout, we also created a suite of stickers and a campaign logo. These are for digital use, while printed stickers will be used across a number of initiatives and events.

Outcome
As this is a university-wide campaign, the asset suite is large and wide-ranging. We created a selection of assets for the launch, including online and social media banners, event assets and digital screens, as well as a suite of templates for internal use.

The campaign had a successful launch across Imperial and is now being used alongside all Sustainable Imperial outputs.